Social Media

Sometimes, something is so right, you just know. That was how I felt when I first joined LinkedIn. I knew I’d found my route to career success. Now let me show you how you can make it yours too.

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Getting that new job involves printing your CV on ‘good’ paper, polishing your shoes, getting your suit dry-cleaned, having your hair cut… but do you also need to create a Facebook profile?

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Freedom of (Tweet) Speech   For those that are still to try Twitter, it is a Social Media site that allows you to post your thoughts in 140 characters or less.   Loved by the media many stars and celebrities ‘tweet’ their lives.   How can a tweet get you fired?   What damage can […]

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Written by Julie Holmwood   One of the questions I was asked yesterday, whilst speaking in Edinburgh for Business Resilience Week, was, how do you spend time branding YOU, whilst still maintaining a busy life and not giving up on work time to attend to this personal objective The answer is focus     Let’s […]

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Written by Julie Holmwood   Do you use Twitter? It is estimated that about 200 million people now do. But what do they say in their 140 characters or less and how is it of any practical use to you? You may spot that stars and celebrities are using Twitter to talk about where they […]

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Written by Julie Holmwood   We all know about brand names. We know the supermarket specials like Heinz, cars like Mercedes and television broadcasters like the BBC. But what about you? Can you be a brand? Should you be a brand? What should your brand say about you? When you think about leaders, you think […]

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It seems that although we all have one, age is the dirtiest word out when it comes to career success in general and job-hunting specifically. Why is that? Can it really be so?

In my recruitment life I placed people as young as 60. My Dad just started a new role and he is 68; he got that via an agency! Not only is he thriving, his short-term project has extended from two weeks of holiday cover to four months of full-time work and counting.

I wonder how much of age related recruitment challenges are real and how much are our beliefs at work. If deep down you believe applying for a role is pointless do you put your heart and soul into the application? Do you take the time to target your CV? Do you really highlight why you are the great option?

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Win a LinkedIn Makeover and put yourself in the line of sight of 76% of the companies who are currently recruiting as well as over 80million people who are searching for anything and everything you can imagine

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Now though it seems we have entered a brand new era. Companies are creating policies that tell you what you can and can’t say on Facebook. Out of hours! How does that work? You are at home, in your own house, where you pay the mortgage, using your own computer, that you paid for too, logged onto your private Facebook account and you can’t talk about certain things. Has it happened to you yet? Do you mind?

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When you’re looking at new roles, whether it is pre or post interview, or indeed at offer stage, it can be a veritable minefield knowing whether the Company is going to be for you or if you will be jumping from the frying-pan into the fire.

What I’m going to suggest next might sound a bit sneaky, but in this modern age of Social Media, when everyone is talking about candidate selection via Facebook and LinkedIn, what about Employer selection via the same means?

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Reading a new report on social media this morning I see that 80% of companies are using social media for their recruitment and 95% of those 80% use LinkedIn. Do you have a profile? Are you keeping it up-to-date?

As a headhunter, my team used LinkedIn every day. My researcher would run searches against current vacancies we had and see which candidates looked the best fit as a starting point to our creation of a shortlist. I am not the only one that does this, talking to industry colleagues it seems we are all at it

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Have you been posting anywhere about the long lunches, extended shopping trips and exaggerated expense claims you’ve been getting away with? Are you setting up meetings with friends for social purposes during work hours when you’re not on annual leave? Are you slating your boss or current colleagues? Is every photo posted from drunken nights out with you semi-conscious or behaving badly? Any or a combination of all of these things, seen by somebody that doesn’t know you and who has no way of putting this information into the context of you being ‘the nicest person Joe Bloggs has ever met’ will count against you.

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Whenever I post anything on the Internet I do two quick double checks; is it ok for my grandmother and is it ok for my best client / boss? If the answer is yes then I post, if the answer is no I am back at my drawing board. No matter what you think your privacy settings give you and how few people can see your profile, once you post online it is just that, online.

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When faced with a busy diary and an active social calendar spending more time online might not be top of your agenda, but if you are looking to either change direction or further your career in some way then half an hour a day might be just the career workout you are looking for.

There are lots of sites, I get invited to a new one that I hadn’t previously heard of at least once a month but if you are looking to be found then sticking with the bigger brands is probably going to the right route to go; they are already being picked up by the search engines and they are also where someone who is looking for someone just like you (in fact it could even be you) is going to go.

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My absolute favourite site for recruitment is LinkedIn. A professional site that almost asks for you to post your CV as your profile it is ideally geared to career advancement. You can see people to three degrees and can make contact with your 2nd and 3rd degree network via referral or by upgrading to a business, business plus or pro account which buys you InMail credits. Headhunters, recruiters and employers themselves love this site and use it regularly to search for candidates to fill current vacancies so if your profile contains the keywords that a typical search would include be assured you are going to be appearing in some shortlists and will no doubt be getting a call or an email to assess your interest in position ABC.

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