Public Reputation …

Benjamin Franklin said ‘it takes many good deeds to build a good reputation, and only one bad one to lose it’. I guess it depends what you did that was bad but do you really want to risk it?   We all know that word of mouth is the very best form of recommendation and that when we are making a more important decision we ask around and see what our friends know and what their experiences are with whatever it is that we are contemplating. When it comes to things that cost us more, both in time and experience, like holidays, we are even willing to take the view of a stranger. We log onto one of the many trip reporting sites and search for feedback left by others to see if we are going to get what we have set out wanting. Armed with this information, we can easily put it into the context of work and see why our prospective boss is going to ask around about us. After all, most of us are significantly more expensive to hire than the average holiday and we stick around a little longer than two weeks. What would someone hear about you? What would they find if they did a quick online search? Has anyone recommended you on LinkedIn? Statistics tell us that over 70% of people lie on their CV. Look at the next two people you see; out of the three of you two of you have lied. High isn’t it? Now it might be that you lied about your GCSE grade and just forgot as time went on to go back and change it, but this explains some of why companies are so fastidious in asking around, taking references and background screening. When you do a job and you under-promise so you can over-deliver you get a good reputation. When you turn up on time for meetings and projects you get a good reputation. When you are happy, cheerful and a pleasure to both be around and to work with you get a great reputation. When you accept responsibility for the decisions you make and take whatever comments are going to come your way as a result you still get a good reputation. Having a strong image isn’t about never making a mistake or taking a wrong turn, but about accepting that you did it and making things as right as you’re able as soon as possible. When you are accountable for your actions and you keep your eye on your goal no matter what, you get known as a focused professional who is an asset to any organisation. Do you know how easy this makes finding a new job? Do you know how it is going to open doors for you to higher salaries, more interesting roles and new challenges? If you were a hiring manager can you think of a better person to employ than one that puts 100% into what they do and accomplishes tasks with passion, purpose and humour? Wouldn’t you like to be that person that is top of everyone’s ‘want to employ’ list? I read somewhere that if knowledge were the key to all successes professors would be leading countries. If hard work alone was going to take you to the top, then the lady working five jobs would surely be the next Chair of a FTSE 100? The reality is that some knowledge is necessary, combined with work plus the X factor. With the right attitude and a good reputation every door is going to open for you at some point. We did a survey a couple of years ago and found that damage to an organisation’s reputation was the fastest, surest way to pull the plug on it's business. Likewise, damage to reputation for a person is the quickest way to curtail their glittering career. Think about the impact you have on others, work on your behaviour, practice having a great attitude and just as the athlete gets fitter with training so will you. Hire a coach and really give yourself the gift of being the best possible you. Once you get known for being exceptional the world really is going to be your oyster! For help creating your reputation or making the transition from where you are to where you want to be please contact one of our Consultant Coaches at

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