Time Well Spent

Written by Julie Holmwood

One of the questions I was asked yesterday, whilst speaking in Edinburgh for Business Resilience Week, was, how do you spend time branding YOU, whilst still maintaining a busy life and not giving up on work time to attend to this personal objective

The answer is focus


Let’s look at the two biggest time drains, Facebook and LinkedIn

If you go on to Facebook (voice of experience about to speak) and you start scrolling through your news feed to see who has been doing what. Clicking on photos, watching video clips and checking out interesting blog links, before you know it an hour or more will have passed. Out of all of your social media accounts, managing your time on Facebook could prove your biggest challenge. Facebook is highly addictive and has a way of keeping you within its grasp for hours, if you let it.
If you are finding huge chunks of missing time as a result of using Facebook, consider only visiting on set days, or setting an alarm on your phone to remind you to move on to other tasks. Perhaps log-on ten or fifteen minutes before you need to do something else, forcing you to get on and get off again.
  • Think about what you want to do on Facebook. Is this a proactive visit – you want to post something. Or a reactive visit – you want to find out what your friends have been up to.
  • What result do you want to have achieved by the time you log back off again? How long will it realistically take to do that?
  • Is this a necessary task to do now or can you do it later / combine it with another visit to the site later in the day or week?
  • Is visiting Facebook going to take you one step further towards any of your life goals? Remember, if you are building relationships with people who know you and what you do for a living, then the answer to this question could easily be yes.

With LinkedIn, it is a great idea to pay a quick visit every day

Building your LinkedIn relationships can be the biggest key to unlocking new professional opportunities, whether they be new job roles, invitations to speak at events, requests to write articles or white papers and options to tender and joint ventures.
Fifteen minutes a day goes a long way with LinkedIn. Plus, because it is a professional network, no-one expects you to use it at the weekend. Monday to Friday is plenty.
  • Create a good to great profile that is attractive to your visitors
  • Use the groups to find relevant and interesting people to talk to and friend.
  • Start by joining two or three groups and see how you get on – join in discussions or ask a question and start your own. Conversations can happen quite slowly in LinkedIn groups and some threads can run for weeks. It has a different pace to Facebook
Note: LinkedIn allows you to join fifty groups but six is typically more than enough, if you are going to use them.

Much like gym membership, social media only works if you go and use the equipment. Just joining isn’t going to do very much for you. Engage in conversations and start building relationships.
Reminder; ‘It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living’ ~ Bob Burg
Author of 'Get That Interview' and 'Click Your Way to Career Success', Julie is the Lead Career Coach at Churchill Brook. She works with clients to develop their personal branding, promote themselves via social media and to find their passion, both in the work they are doing and the work that they want to do. Her approach is that of part coach, part mentor and part consultant. She is available to work with limited clients on a one-to-one basis OR via our executive CV and LinkedIn product options (check out ‘what we offer’).

Before joining Churchill Brook in 2009, she spent twelve years as an international headhunter, where she successfully helped her clients to recruit exceptional people. She is an expert at getting candidates noticed by companies and had one of the highest success ratios for CV submission to hire that we know of within the recruitment industry

AuthorsTalk to her on Facebook,    Twitter and LinkedIn

To find out more about using LinkedIn, look to your right and click the LinkedIn 5* Secrets Slidecast. Don't forget to switch your sound on!
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© 2011 Churchill Brook International
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Churchill Brook International Career Coaches lead career professionals to greater success and higher personal incomes through laser coaching, mentoring and personal branding. We teach you how to create your success and achieve your career dreams. To get your FREE eBOOK and career articles go to www.churchillbrook.co.uk  

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